What I Do Best
Product Design
I’m passionate about design and meticulous by nature, bringing a strategic edge to every stage of the process. From planning and research to delivery and optimization, I lead with precision and a deep commitment to delivering impactful results.
Design Thinker
I thrive on uncovering big ideas and bringing them to life. I excel at uniting cross-disciplinary and client teams to collaboratively solve complex problems and have a strong track record of planning and facilitating impactful workshops.
Designing with Empathy
I believe in designing for real, complex humans, not just users. My superpower is empathy, which I infuse into my design and leadership practices. This approach helps me create solutions that genuinely resonate and make a positive impact on people's lives.
Collaboration
Work with interdisciplinary teams, fostering consensus between design and stakeholders. Drive meaningful outcomes by integrating design practices that engage teams and deliver results.
Featured Work
Find Care and Manage Health with the CVS Health App.
App, Product design lead, End-to-end design solutions, Journey mapping, Research, Testing, Cross-functional team collaboration
From the initial digital interaction for a patient scheduled for acute care to managing long-term care for ongoing primary care patients, I applied my expertise as a design strategist and UX lead to streamline and enhance every step of their healthcare journey.
Personalization strategy connecting Retail Health, Pharmacy and Front Store in the CVS App.
App, Product design strategy, End-to-end design solutions, Personalization strategy, Research, Cross-functional team collaboration
A patient’s journey is often marked by anxiety and uncertainty. As the UX lead strategist, I developed a long-term vision to guide retail and health teams, ensuring a personalized, empathetic experience tailored to each patient’s unique needs at every step.
Improving Pharmacy Delivery Services During Quarantine.
Web, App, Product design lead, End-to-end design solutions, Problem solving workshops, Research, Testing, Cross-functional team collaboration
As a UX design lead, I optimized the prescription delivery process to be fully digital and seamless, offering millions of patients an effortless solution during a stressful time.
End-to-end e-commerce solutions for iconic eyewear brands.
Responsive web, Product design, End-to-end design solutions, Research, Cross-functional team collaboration, Customer experience strategy
A comprehensive end-to-end e-commerce experience for FGX International, a global leader in non-prescription eyewear. Renowned for its premier brand, Foster Grant, with over 90 years of heritage, FGX International brings stylish, affordable eyewear to consumers worldwide.
Rewarding Healthy Behaviors for Loyalty Customers and Patients in the CVS Health App.
App, Product design, End-to-end design solutions, Journey mapping, Research, Testing, Cross-functional team collaboration
I designed a seamless, user-centered Health Rewards experience for the CVS Health app, empowering members to track their wellness activities, earn rewards, and stay engaged in their health journey.
Over the years I’ve created insight-led, human-centred experiences for a diverse group of brands:
Ecommerce - CVS Health, Foster Grant, Reebok, Gargoyles Eyewear, Anarchy Eyewear, Dioptics, Cold-Eeze
Entertainment - CBS Family
Education - MIT, Pearson Education, JazzEdge
Healthcare - CVS Health, UPMC, Boston Children’s Hospital
Technology - Hewlett Packard Enterprise, Automattic, Global Payments, Tamr
Insurance & Financial - Guardian, Salem Five Bank, Bank of California
Hospitality - Weekapaug Inn, Tauck Tours, Great American Art
Inspirational Words
“Embrace the idea that personal development is a lifelong journey. Adopt a growth mindset that focuses on learning and improvement. Rather than being discouraged by setbacks, view them as opportunities to learn and grow.”
“Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.”
“The journey is part of the experience - an expression of the seriousness of one’s intent. One doesn’t take the A train to Mecca.”
Industry Articles
How to Succeed as a Designer on Agile Teams: Embrace Imperfection
The emphasis on shipping working software, combined with short timelines to ship it in, often only a week or two, puts excessive pressure on designers to deliver designs to engineers in unrealistic time frames.
AI in User Experience (UX) Design: A Fresh Approach
The integration of Artificial Intelligence (AI) into UX design has opened up possibilities empowering designers to develop more efficient and impactful products.
The value of getting personalization right—or wrong—is multiplying
Personalization is not only a crucial capability, it’s one that punches above its weight, no matter whether the company is a digital native, a brick-and-mortar player, or a behind-the-scenes producer or supplier.